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Sharethrough
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Добавлен 2 апр 2009
Green Media Summit | Introducing GMP+
For the full-length video, visit: greenmediasummit.com/videos-2024/
Historically, publishers sought to maximize ad frequency and demand partners, driving revenue but causing inefficiencies and excessive energy consumption. Hear from our publisher panel on how improving efficiency can grow incremental revenue.
Speaker(s):
Brian O’Kelley | Co-Founder and CEO at Scope3
The following footage is from the Green Media Summit presented by Sharethrough that took place in April 11, 2024 in New York City.
Historically, publishers sought to maximize ad frequency and demand partners, driving revenue but causing inefficiencies and excessive energy consumption. Hear from our publisher panel on how improving efficiency can grow incremental revenue.
Speaker(s):
Brian O’Kelley | Co-Founder and CEO at Scope3
The following footage is from the Green Media Summit presented by Sharethrough that took place in April 11, 2024 in New York City.
Просмотров: 0
Видео
Green Media Summit | How Publishers are Reducing Emissions While Sustaining Revenue
Просмотров 47 часов назад
For the full-length video, visit: greenmediasummit.com/videos-2024/ Historically, publishers sought to maximize ad frequency and demand partners, driving revenue but causing inefficiencies and excessive energy consumption. Hear from our publisher panel on how improving efficiency can grow incremental revenue. Speaker(s): Chris Kane | Founder and President at Jounce Media Emry DowningHall | SVP ...
Green Media Summit | How Brands Are Prioritizing Sustainability While Remaining Profitable
Просмотров 27 часов назад
For the full-length video, visit: greenmediasummit.com/videos-2024/ Brands hold much power in making other companies and organizations more sustainable. Hear from top brand executives on how leading by example can influence others to become more sustainable. Speaker(s): Umair Irfan | Correspondent at Vox Solitaire Townsend | Chief Solutionist & Co-Founder at Futerra Kellyanne Perez-Vera | Susta...
Green Media Summit | Setting Carbon Emission Measurement Standards
Просмотров 421 час назад
For the full-length video, visit: greenmediasummit.com/videos-2024/ Standardization requires collaboration and enforcement. Hear members from the IAB Tech Lab, Ad Net Zero, and the Association of National Advertisers (ANA) on what collective progress has been made towards standardization and what’s still needed to achieve it. Speaker(s): Brian Murphy | Chief Revenue Officer at Duration Media Hi...
Green Media Summit | How Media Agencies Are Progressing Sustainability
Просмотров 321 час назад
For the full-length video, visit: greenmediasummit.com/videos-2024/ Agencies have the buying power to quickly influence major changes across the industry. Hear from our agency panel to learn about the solutions and standards needed to secure a sustainable future. Susan Kravitz | Head of Commercial Partnerships, Americas at SeenThis Deva Bronson | EVP, Global Head of Brand Assurance at Dentsu Sa...
Sustainability in Digital Advertising Interview with Michelle Carvill
Просмотров 3014 дней назад
In this sustainability interview, Michelle Carvill, Sustainable Marketing Consultant / Author /Co-Founder of Can Marketing Save The Planet, joins us to share some of her thoughts on decarbonizing media and advertising. 00:00 - Introductions 00:41 - Purposeful & Profitable Brands 07:33 - Ultimate Goal of Book & Best Use Cases 11:35 - How Should Brands Think About Sustainability 15:09 - The Europ...
Green Media Summit NYC 2024
Просмотров 3421 день назад
The 2024 Green Media Summit was bigger and better than ever! This year, we saw... - 400 attendees - 200 companies - 35 speakers - 1 exclusive Scope3 announcement Thank you to everyone who came out, we can’t wait to see you next year!
Introducing GreenPMP+™
Просмотров 138Месяц назад
Sharethrough, the ad platform leading the industry towards a sustinable advertising ecosystem, is the first to bring GreenPMP ™ to its customers. In partnership with Scope3, GreenPMP ™ is a standardized media offering that will protect advertisers from problematic placements.
2024 Ad Tech Predictions: Trends and Opportunities in the Brand Agency Ecosystem
Просмотров 363 месяца назад
The absence of standardization in retail media presents a substantial opportunity for industry-wide collaboration and scalability. This is just one area where the relationship between brands and agencies will continue to grow. #adtech2024 #adtechpredictions #adtechtrends #brands #agencies
2024 Ad Tech Predictions: CTV Consolidation
Просмотров 483 месяца назад
"The winners in the streaming world will be the providers that achieve the ideal balance between advertiser preferences for scale, quality and engagement without compromising the viewing experience." - Danielle Wachtler, RVP Sales, East at Sharethrough. 🎥 Check out our latest video for more insights from Sharethrough leaders on the consolidation and openness in CTV Platforms in 2024: www.sharet...
2024 Ad Tech Predictions: AI Driven Dynamic Targeting
Просмотров 373 месяца назад
The age of AI is officially upon us. In 2024, advertisers are looking to embrace AI, both as a way to become more efficient internally, and by curating innovative new products that boost performance metrics across the board.
2024 Ad Tech Predictions: Redefining the Cookieless Era in 2024
Просмотров 434 месяца назад
With the imminent removal of third-party cookies from [Google] Chrome, the industry is looking at alternative methods to reach their target audiences. Solutions such as first-party cookies, contextual segmentation, and AI-driven dynamic targeting are moving into the spotlight to be tried and tested. 🎥 Our latest video showcases what Sharethrough leaders expect to see from the removal of third-p...
2024 Ad Tech Predictions: The Ad Industry's Carbon Countdown
Просмотров 434 месяца назад
Sustainability is no longer just a buzz word. In 2024, advertisers, exchanges and organizations alike will continue to adopt and refine sustainability practices, and work together to create carbon emission measurement standards across the ad tech industry. 🎥 Check out our full list of predictions: www.sharethrough.com/blog/ad-tech-predictions-2024-sustainability-ai-streaming-evolving-relationsh...
Upcoming Trends & Predictions for Ad Tech in 2024
Просмотров 4754 месяца назад
We're turning the page on 2023 - but 2024 is just around the corner, and we're already thinking about upcoming ad tech trends! Will the industry come to a consensus on measuring carbon emissions? Will artificial intelligence redefine the cookieless era? Does retail media take a step back or will we adopt industry standards? What's the deal with streaming, and will consumers watch even more vide...
Wrapping Up 2023 At Sharethrough
Просмотров 1144 месяца назад
We’re unwrapping 2023 at Sharethrough ✨ We enhanced ads for attention and performance, won 7 awards, delivered 1.8B impressions on GreenPMPs™ to date, launched the ‘Net Zero Publisher Program’ and hosted our first-ever #GreenMediaSummit. A huge thank you to each and every client, partner, and Sharethrough team member for making this year a special one. Here’s to another year of success, growth,...
Green Media Summit l Welcome to the Green Media Summit by Sharethrough
Просмотров 476 месяцев назад
Green Media Summit l Welcome to the Green Media Summit by Sharethrough
Climate Week NYC l Unifying An Industry For Climate Change: Advertising's Race To Net Zero Emissions
Просмотров 206 месяцев назад
Climate Week NYC l Unifying An Industry For Climate Change: Advertising's Race To Net Zero Emissions
Advertising Week NYC 2023 l From Ad Exchange Vision to Green Media Leadership With JF Cote
Просмотров 446 месяцев назад
Advertising Week NYC 2023 l From Ad Exchange Vision to Green Media Leadership With JF Cote
Climate Week NYC 2023 l Advertising's Race To Net Zero Emissions With Frank Maguire
Просмотров 466 месяцев назад
Climate Week NYC 2023 l Advertising's Race To Net Zero Emissions With Frank Maguire
Green Media Summit | 5 Steps to Build Your Company’s Path to Net Zero
Просмотров 427 месяцев назад
Green Media Summit | 5 Steps to Build Your Company’s Path to Net Zero
Green Media Summit | The Power of We: The 5-Point-Plan & How Small Actions Can Amount to Big Change
Просмотров 3710 месяцев назад
Green Media Summit | The Power of We: The 5-Point-Plan & How Small Actions Can Amount to Big Change
9 Questions for Global Chief Sustainability Officer of UM, on Sustainability in Digital Advertising
Просмотров 7110 месяцев назад
9 Questions for Global Chief Sustainability Officer of UM, on Sustainability in Digital Advertising
Green Media Summit | Brian O’Kelley Shares Next Steps to Accelerate Sustainability in Media
Просмотров 5410 месяцев назад
Green Media Summit | Brian O’Kelley Shares Next Steps to Accelerate Sustainability in Media
Green Media Summit | Building a Sustainable and Profitable Brand
Просмотров 5210 месяцев назад
Green Media Summit | Building a Sustainable and Profitable Brand
Green Media Summit | Can Publishers Reduce Carbon Emissions Without Impacting Revenue?
Просмотров 2711 месяцев назад
Green Media Summit | Can Publishers Reduce Carbon Emissions Without Impacting Revenue?
Green Media Summit | How DSPs Can Empower Buyers and Sellers to Reduce Carbon Emissions
Просмотров 45Год назад
Green Media Summit | How DSPs Can Empower Buyers and Sellers to Reduce Carbon Emissions
Green Media Summit | How Agencies Will Hold the Industry Accountable for Reaching Net-Zero Emissions
Просмотров 71Год назад
Green Media Summit | How Agencies Will Hold the Industry Accountable for Reaching Net-Zero Emissions
The 2023 Green Media Summit Presented by Sharethrough
Просмотров 232Год назад
The 2023 Green Media Summit Presented by Sharethrough
7 Questions on Sustainability in Digital Advertising for Suzy Ryder, Chief Digital Officer at OMD UK
Просмотров 216Год назад
7 Questions on Sustainability in Digital Advertising for Suzy Ryder, Chief Digital Officer at OMD UK